2024 Data Protection Trends

5th annual report summarizing data protection strategies
of up to 13,300 organizations over 2020‑2026

1,200 business and IT leaders were surveyed on their IT and data protection strategies, including their plans for 2024 and beyond.

0 %

of organizations recognize a protection gap

0 %

of organizations will use BaaS/DRaaS for at least some of their servers

0 %

of organizations suffered at least one ransomware attack last year

70% of organizations will use cloud‑powered data protection services by 2026

54% of organizations expect to change their primary backup solution in 2024

17% of IT leaders consider reliability as the most important aspect of enterprise backup

26% of organizations say improving reliability and success of backups will drive changing their enterprise backup solution in 2023