SPEAKERS

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Ivo Starešina

Product Marketing Manager

Infobip

Jasmina Kadić

Product Sales Expert

Infobip

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Master Seasonal Campaigns & Year-Round Engagement

Peak shopping seasons can overwhelm even the best teams, with customer inquiries and sales opportunities surging all at once. In this Infobip masterclass, you’ll learn how to turn this challenge into growth by using WhatsApp Business Calling and AI-powered WhatsApp Flows to engage customers faster, deliver personalized promotions, and create seamless shopping experiences that drive both sales and loyalty. We’ll also share proven messaging strategies and real-world case studies showing how brands can succeed with the right approach.

Who Should Attend?

Perfect for: Retail Marketers, E-commerce Professionals, CRM Leaders, CX Specialists, and Marketers in consumer-facing industries preparing for seasonal surges.

Why It Matters Now:

Customer expectations are higher than ever. Slow or impersonal communication doesn’t just lead to lost sales; it harms your brand. Leveraging the most-used app where your customers already are is essential for capturing demand, reducing support overhead, and driving revenue growth during high-demand shopping periods throughout the year.

What You’ll Explore?

WhatsApp Business Calling:

  • Instantly connect with customers to provide order support, answer queries, or enable them to speak with an agent—no app switching required.
  • Use cases: Pre-purchase product advice, post-purchase support, loyalty retention.

WhatsApp Flows with AI:

  • Achieve higher conversion and customer satisfaction at lower cost.
  • Use cases: Automate shopping journeys, renewals, and onboarding with AI-powered workflows.

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