Oracle Speaker: Ratnesh Mehra, Director – GTM & Strategy, Oracle CX

Oracle Speaker – Srishti Sofat, Senior Vice President, CX Marketing

In this keynote, the audience will learn about the changing face of CX and the future CX trends that will shape the growth of the industry.

The keynote will further focus on the connected CX as the driver of revenue and how Oracle with its streamlined suites enables revenue growth for enterprises across industries.

About: Amidst ever changing business environment and highly demanding customers, business leaders are pressured more than ever to scale up their revenues. While there is a growing need to have a holistic view of customer to excel in digital transformation, data spread across silos in organization leads to myopic view of customer missing the larger picture and the higher revenues.

In this keynote, the audience will learn how to change with the times and make their business more customer-centric, including how to:

• Leverage an integrated digital platform to strengthen relationships and grow revenues.
• How to put the best use of marketing dollars for increasing campaign effectiveness.
• How to strengthen the business with a single view of customer.

Moderator: Aashish Muttreja, Director- Solution Engineering, Oracle CX

Panelists:

• Medha Tawde, CMO & Head Digital Transformation, Praxis Home Retail Ltd.
• Devender Kumar, CXO & Head Digital Revenues, Angel One Ltd.
• Jagdish Ramaswamy, President & Chief Digital Officer, Hindalco Industries Ltd.
• Savio Rodrigues, Sr. VP Customer Service & Cross Sell, Shriram Finance

Industry Expert: Aditya Sudhindranath, Partner – Consulting, Deloitte India.

The relevance of data driven marketing for remarkable CX & achieving higher ROI is well established now. However, delivering seamless customer experience across touchpoints is easier said done, especially after the reopening of the world with face-to-face interactions happening alongside digital; and it requires an organization wide CX strategy including a clear understanding of customer mindset and commitment from top management.

In this panel, the industry experts will discuss and share from their experiences, about the critical factors of a 360 CX strategy and roadmap to deliver frictionless CX. The discussion will focus around:

• Customers’ perceptions of CX and how they differ from marketers
• Key areas where brands need to focus to deliver exceptional customer experience
• CXO’s accountability in ensuring the smooth
• CX strategy implementation
• The role of right technology selection and the metrics to measure the success of CX efforts

Oracle Speaker: Ratnesh Mehra, Director – GTM & Strategy, Oracle CX