Maximizing ROI with
360 CX Strategy
Venue: Mumbai
Date: 16th March 2023
Time: 2:30 PM onwards
Maximizing ROI with 360 CX strategy
OVERVIEW:
Business revenues are life blood to any organization and consistent revenue growth is critical for their success. With changes in the business environment, customer behaviour and technology innovations, there is ample scope for organizations to realize their full revenue potential. However, it requires integration of front and back office and more, while keeping your customer at the centre of your revenue strategy.
This CX Roundtable as part of Oracle Cloud Summit, focuses on designing 360 CX strategy for organizations by leveraging customer data and connected processes for improved business outcomes & top line, while making it rewarding for its customers.
AGENDA
Oracle Speaker: Ratnesh Mehra, Director – GTM & Strategy, Oracle CX
Oracle Speaker – Srishti Sofat, Senior Vice President, CX Marketing
About: Amidst ever changing business environment and highly demanding customers, business leaders are pressured more than ever to scale up their revenues. While there is a growing need to have a holistic view of customer to excel in digital transformation, data spread across silos in organization leads to myopic view of customer missing the larger picture and the higher revenues.
In this keynote, the audience will learn how to change with the times and make their business more customer-centric, including how to:
- Leverage an integrated digital platform to strengthen relationships and grow revenues.
- How to put the best use of marketing dollars for increasing campaign effectiveness.
- How to strengthen the business with a single view of customer.
Moderator: Aashish Muttreja, Director- Solution Engineering, Oracle CX
Panelists:
- Medha Tawde, CMO & Head Digital Transformation, Praxis Home Retail Ltd.
- Devender Kumar, CXO & Head Digital Revenues, Angel One Ltd.
- Jagdish Ramaswamy, President & Chief Digital Officer, Hindalco Industries Ltd.
- Savio Rodrigues, Sr. VP Customer Service & Cross Sell, Shriram Finance
Industry Expert: Aditya Sudhindranath, Partner – Consulting, Deloitte India.
The relevance of data driven marketing for remarkable CX & achieving higher ROI is well established now. However, delivering seamless customer experience across touchpoints is easier said done, especially after the reopening of the world with face-to-face interactions happening alongside digital; and it requires an organization wide CX strategy including a clear understanding of customer mindset and commitment from top management.
In this panel, the industry experts will discuss and share from their experiences, about the critical factors of a 360 CX strategy and roadmap to deliver frictionless CX. The discussion will focus around:
- Customers’ perceptions of CX and how they differ from marketers
- Key areas where brands need to focus to deliver exceptional customer experience
- CXO’s accountability in ensuring the smooth
- CX strategy implementation
- The role of right technology selection and the metrics to measure the success of CX efforts
Oracle Speaker: Ratnesh Mehra, Director – GTM & Strategy, Oracle CX
Speakers
Aashish Muttreja
Head- Solution Engineering, Oracle CX
Aditya Sudhindranath
Partner - Consulting, Deloitte India
Jagdish Ramaswamy
President & Chief Digital Officer, Hindalco Industries
Medha Tawde
Marketing Leader, Growth Marketer, Omnichannel Retail Strategist, Digital Transformation, Customer Experience Leader Praxis Home Retail Limited
Ratnesh Mehra
Director – GTM & Strategy, Oracle CX
Srishti Sofat
SVP, Product Development, Oracle CX
Savio Rodrigues
Senior Vice President-Customer Service and Cross Sell, Shriram Finance
Devender Kumar
CXO - Digital Revenues, Angel One
Register now to get an Exclusive Invitation to the Event.
We look forward to hosting you!
Register now to get an Exclusive Invitation to the Event.
We look forward to hosting you!
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