The customer behaviors are changing rapidly, but the digital ecosystem realities are also changing at a faster pace, leaving marketers perplexed. The intelligence built on the third party cookies is about to erode and marketers need to find ways to predict their customers’ unique pathways.
Our CDP Masterclass takes your data strategy planning skills to new level. Its takes you on a practical journey to deliver exceptional Customer Experience.
You will learn about the changes digital eco-system post cookies and how to create your CX strategy based on first party data. You will learn about the people first technology platforms and how to achieve a single view of customer that is critical for personalization.
With a balanced mix of the theory, uses cases, tips, and live product demo, this masterclass will help you master the strategies, tools and technologies to augment & leverage the power of first party data. Get ready to put insights into action!
Agenda:
- Keynote: Perfecting personalization with a single view of customer
Description: In a world with fleeting customer loyalties, knowing your customers plays a pivotal role in acquiring, serving and retaining them. Sounding easier than in reality, however, knowing your customers’ preferences, choices without invading their privacy is a highly complex task. This session will deep dive into creating single view of customer using marketing technologies, which can be leveraged to personalize the communication and offering and leading to a remarkable customer experience.
Pointers:
- Relevance of personalization
- Innovations in strategy and tech for personalized customer journey
- Industry Speaker: Reshaping your customer experience with first party data
Description: With the third party cookies going away soon, the marketers have no time to rethink their customer strategy. Luckily they need to look closer to their backyard at their very own users’ first party data. This session will give practical insights on how pro-active marketers of today are enriching and leveraging their first party data to reshape and redesign their customer experience strategy.
Pointers:
- First-party data, the valuable indicator of customer signals
- Connecting dispersed data points to create single view of customers
- Redefining customer journey with customer data platforms
- Expert Session on CDP: CDP Explained: Mastering the CDP
While the previous sessions set up the foundation of relevance of first party data enrichment and the value of personalization, this interactive session on CDP will delve into all things CDP. Starting from what a CDP is, how does it work into getting single view of customer, what data you can store in CDP, how to utilize the data, what are the right KPIs to track; to critical success factors, Do’s and Don’ts of selecting a CDP! And this shall be followed by a demo of the CDP tool.
Pointers:
- Practical insights into CDP
- Interactive Demo of CDP-Oracle Unity