From Guesswork to Growth:
As customer journeys grow more complex across an omnichannel landscape, marketing teams are under pressure to deliver seamless, engaging experiences at speed. Yet with fragmented data and limited access to real-time insights, scaling high impact digital experiences remains a challenge.
This is especially true for fast-moving, competitive industries, where even small improvements in digital experiences can drive outsized results. In these environments, experimentation isn’t just optional, but crucial for scaling winning ideas fast.
Join us for an exclusive executive roundtable dinner with fellow marketing and digital leaders, as we explore how to evolve from static, one-size-fits-all campaigns to dynamic, data-informed experiences that drive conversions.
- 15th May 2025
- 7:00 pm onwards
- Maharaja Room, Jamavar at The Leela Palace
We’ll discuss:
- The role of experimentation as a strategic capability, and common pitfalls to avoid
- Building a culture of iteration across campaigns, content, UX, and customer journeys
- Real-world examples of how leading organisations drive success with experimentation
- How to uncover and address friction points across the digital customer journey
Expect thought-provoking discussions focused on strategies and insights from leaders navigating similar challenges. Whether you’re just starting out or scaling experimentation at your organization, you’ll walk away with fresh perspectives and actionable ideas to take back to your team.